When augmented reality (AR) pioneer Ronald Azuma described AR, he summed this technological advancement into three points — (1) it combines the real and the virtual; (2) it’s interactive; and (3) it’s registered in 3D.
These characteristics alone give AR the potential to change the way people approach many things. Mobile games can reach our world through our smartphones. Access to distant and impossible-to-reach objects appear in our immediate environment so we can study them better. And store items become almost tangible through AR technology without us going to the physical store.
The widespread use of AR shows that no matter what industry your business operates in, it can benefit from this technology’s numerous applications.
Augmented reality, along with virtual reality, is a leading advancement in tech. Your company will experience amazing results from using augmented reality art in your product, service, or marketing assets simply because it can do so much for the people your business serves.
The idea of applying augmented reality art in various fields is not new. For example in real estate, brokers can perform home staging more effectively by incorporating augmented reality technology. Through AR, they give potential buyers the means to visualize what an empty room with furniture could look like. In retail, interested consumers can see how a piece of clothing looks on them without physically donning the item. Virtually any type of product or service will feel closer to the customer with augmented reality art.
Learning becomes a chore when you can’t fully grasp the subject. Imagine a person trying to understand how the human body works, or a student trying to mentally perform an operation without a cadaver on which they can practice. The learning experience is ineffective. Through augmented reality art and technology, learners can easily study subjects that are not immediately available — from bodies perceivable on a microscopic level to bodies existing in outer space.
Every decision a person makes results from the information available to them. Your customers’ decisions are no exception. Your challenge now is to make sure the information they receive about your company is memorable.
With augmented reality art, you can give your target audience access to information about your product in a more interactive way. Whether your company belongs to the tourism sector, practices architecture, or even develops video games, AR technology will provide your audience the engagement they need to better appreciate your work.
Making augmented reality 3D art is definitely no walk in the park. But in our over ten years of digital art creation experience, we know how to manage the work that needs to be done.
Since our goal is to help you reach your business targets, we want to let you in on how we plan to achieve them. Take a look at what our AR asset development process looks like:
Step 1: We need to model, sculpt, and refine the 3D art needed for your augmented reality project. So we start with our standard 3D art creation process, but if the AR asset you need is not a game asset, there is no need to convert the art into a low-poly model. Some of the software we use include Substance Painter, Autodesk Maya, and 3DSMax.
Step 2: We convert these assets into readable files on our augmented reality software.
Step 3: We prime the assets for AR technology through a software application called Reality Composer. Then, we will render the assets completely and make them usable on any AR application.
Looking for people who can build your augmented reality 3D art from scratch? Your search ends here because NarraSoft has some of the most creative and knowledgeable artists in the industry. Not only are we able to produce 2D digital art, 3D models, and other digital sculptures — we’re also experienced in creating augmented reality and virtual reality assets!
NarraSoft offers you some of the best software for augmented reality art creation. Through Autodesk Maya, Substance Painter, Reality Composer, and more, we can make sure the quality of AR assets you get from teaming up with us is nothing short of impressive.
At NarraSoft, we value our clients’ work and vision. Your success is our objective. Let us develop your augmented reality 3D art so you get the best AR assets in the market and even partner with the best digital art team.
Outsource augmented reality art to NarraSoft today! Fill out the contact form, drop a message on our chat box, or send an email to firstname.lastname@example.org!