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How Virtual Assistant Services Support Startups (And How Best to Use Them)

What’s the difference between a virtual assistant for startups and productivity applications? Answer: only one of them is actually productive.

New business owners tend to be hell-bent on doing everything on their own, believing the latest calendar management software or AI-powered virtual assistant technology will catapult them to startup success. 

But time spent on upkeep tasks translates to time lost seeking out invaluable opportunities. For a startup, that’s a huge blow to take — one you shouldn’t be willing to risk. Luckily, the option to delegate these tasks is within reach. All you need is a laptop and an internet connection, and you’ll find a virtual assistant that startups dream of in no time.

What is a Startup Virtual Assistant?

Virtual assistance typically covers a wide span of work. Calendar management, email correspondence, and customer support are some of the things a virtual assistant is expected to do. It’s the same for a virtual assistant working for startups, except the pressure is multiplied by ten.

Simply put, a virtual assistant for startups is a professional that supports new businesses by ensuring their operations are running smoothly. And because new businesses require a ton of work done with limited resources, a virtual assistant in a startup tends to be one of the busiest people you’ll ever meet.

Often, they’re expected to juggle multiple tasks at once. Content scheduling gets lumped together with social media and marketing work. Copywriting becomes a task on their to-dos alongside scheduling appointments and taking down meeting minutes. While the idea of assigning multiple tasks in different fields to one person sounds like a bad idea, this doesn’t have to be the case for you. It only becomes an issue when you expect one person to do high-level tasks across specializations.

female virtual assistant working from home
Image credits to Canva

So, what do we mean when we say it’s all right to assign social media, marketing, and administrative tasks to a virtual assistant in a startup? And — since you’re probably wondering as well — won’t delegating these tasks spread them too thin?

Working with a Virtual Assistant for Startups: How New Businesses Use & Maximize VA Services

Every department in your startup company needs virtual assistance. Whether it’s your marketing team, content team, or accounting team, each one has a need for some form of support. For example, your digital marketing unit may need someone to answer and track customer queries on social media. Another example is your sales manager needing someone to take note of leads and potential clients. 

This is what we mean when we say it’s okay for a virtual assistant in startups to perform tasks under different specializations. Now, let’s zoom in and look at how successful startups are using virtual assistants to streamline their business processes and achieve more.

Tracking action items

Your growing team has plenty of action items to accomplish from the get-go. But not everyone has the mental bandwidth to focus on their core tasks and remember their deadlines. Luckily, a virtual assistant for startups comes in handy for this type of work. They can remind key people in your business about pending to-dos, checking in on them to accomplish deliverables on the days leading up to the due date. 

Calendar management

Calendar management is another major task for virtual assistants in startups. As a startup, you’ll be engaging with investors, potential clients, your team members, and customers. The list goes on. 

Plus, there are a lot of moving parts in your new company. Are you planning on renting office space, or will you work remotely? What’s your strategy for pitching to investors? How do you want to market your brand? How will you recruit employees? When and who will be interviewing candidates? And what about your marketing calendar? 

We hope that didn’t alarm you. But you can see how scheduling (and rescheduling) meetings is vital to your startup, no matter how hectic it gets. However, as the founder of a startup, you should avoid the overwhelm of managing your company’s schedules. 

Instead, what you need to do is hire or outsource virtual assistant professionals so your startup can learn the ropes of handling a busy schedule early on. Oh, and also, so you don’t miss out on opportunities that could end up being your startup’s big break.

Database management

Your company is only as successful as your attention to quality data. Having poor data and relying on gut feel for big business decisions is a big no-no. A survey even found that this approach massively contributes to the slow growth of companies. Because you’re a startup, you’ll want to rely on quality data as much as possible. You don’t want to waste what you’ve started.

With a virtual assistant, startups can attend to heaps of valuable data without slowing down operations. Your marketing team can keep track of campaign numbers. Your sales team can have a reliable database of leads. And your human resources team can have a systematic way of sifting through employee information. The uses are plenty for each department. By having a VA for your startup, you allow your team to zone out of the tedium of data entry and focus on their core activities.

man looking through a pair of binoculars
Image credits to Canva

Customer engagement

Engaging with customers regularly is a fundamental way for new businesses to make sure they last. Several surveys have shown that how and when you engage with existing and potential customers have the power to:

  • Entice them to make a purchase from your website, or
  • Make them leave your site without buying anything

That’s pretty powerful stuff for something that occupies a small portion of your business. But it’s true that your investment in chat, email, and technical support services determines whether you can keep a customer around for long. 

But how do startups use virtual assistants for customer engagement? Virtual assistants are trained to be representatives so they can personally answer incoming queries with care. The more personalized answers are, the better the connection your customers will have with your brand — and for a company that’s new in the market, that means everything.

Taking down meeting minutes

As you’re building your company, you’ll want to take note of every important matter brought up during meetings. If you’ve ever had new insights, strategies, and action items arising from a meeting, and have forgotten about them afterward, take that as a sign you need a designated person to take note of these things in the future. 

Documenting the salient points of a meeting is one of the most significant types of virtual assistant tasks. It’s a core assignment among VAs regardless of industry or company size. This also helps every department especially if your startup’s virtual assistant can segment important points according to department and distribute the file to the key persons. 

Content scheduling 

Another perk of having a virtual assistant for your startup is you don’t have to think about when to upload content on your platforms. With a virtual assistant to do this on your behalf, posting new content on LinkedIn, Facebook, or your website will feel like automated tasks.

Your virtual assistant can even make recommendations for the best time to post based on data such as when your users are most active and when your competitors schedule content. In the long run, maintaining a consistent upload schedule will help you reach more people and turn awareness into interest.

Making travel arrangements

At first, you wouldn’t think having a virtual assistant to book travel arrangements is all that important for startups. However, because you’re in the stage of building your business from the ground up, you will need clients who might be in different places. You might even want to attend events to promote your budding company. In other words, travel isn’t limited to company outings. It’s also a good way to network and meet key people in your industry.

In Summary

By teaming up with a virtual assistant, startups get to have a dedicated professional to deal with important administrative work, such as:

  • Tracking action items
  • Calendar management
  • Database management
  • Customer engagement
  • Taking note of minutes at meetings
  • Content scheduling
  • Making travel arrangements

Thinking of how to hire a virtual assistant that will launch your startup toward success?  Look no further because we’ve got your dream virtual assistant team here at NarraSoft.

For any inquiries and for a free consultation, don’t hesitate to reach out to us at sales@narrasoft.com or message us using our chat box or contact form. We’re excited to work with you.