Just how effective is virtual reality technology in mitigating a person’s fear of heights? A new study contributes to the growing body of data supporting this technology’s ability to treat…
When you hear the terms augmented reality and virtual reality, what comes to mind? Augmented reality and virtual reality are relatively new concepts with which many people are not yet…
At a time when the cosmetics industry is facing a downturn due to COVID-19, L’Oréal decided to offer a new makeup line — accessible only through augmented reality (AR) technology. …
Despite the hurdles COVID-19 set before businesses, the gaming industry unrelentingly thrives. Reports from early this year forecasted the global video game market would accumulate a revenue of $159 billion…
We perceive art in virtual reality to be an exciting technological advancement most useful to video games and entertainment pieces. It’s true; virtual reality is fun — it brings you…