The Secret to Getting the Perfect Set of Concept Art Ideas for Your 3D or 2D Game

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Generating a variety of great concept art ideas might pose difficulties for some gaming companies. While some companies have figured out their game’s concept and gameplay, still absent in the picture is — well — precisely the picture. Or more specifically, the main visual of the game, which is also known as its concept art. But why is concept art so important?

Concept art is key to focusing that single artistic vision and to iron out any visual kinks that could be problematic down the line.

Creative Bloq

Determining your game’s concept art serves two purposes: 

  1. To implement the most fitting kind of art style for your game, which will serve as its guiding appearance; and
  2. To set parameters for your game design, which your dedicated artists can uniformly follow and implement.

Not all gaming companies specialize in the visual aspect of game development; sometimes, their strong suit is the back-end part of video game production. And if you’re a gaming company that needs a little bit of assistance in coming up with your game’s concept art, then you should know this secret. In order to get an excellent inventory of concept art ideas, you have to partner with a company or person with years of experience. We know, we know. It’s kind of a no-brainer. But you’ll be surprised at how non-instinctive this solution is for some businesses.

Partnering with an experienced firm is especially helpful if your gaming company is only starting out and if your main expertise is the more technical side of game development. You don’t need to recruit new people for your main design concept or spend long hours learning how to use new tools. But how exactly will an outsourcing company or a sole proprietor artist help you?

Image credits to Unsplash

What the Process Looks Like

Every outsourcing firm has a different process for coming up with concept art ideas. At NarraSoft, our artists follow a simple process that has effectively helped our clients in the past. This is how we can help you assemble the perfect set of concept art ideas as well.

Step 1: Let us know your visual goals by providing us with either a reference image or an art brief.

If you have a vision for how you want your game to look like but are not quite adept yet at translating your idea to paper, you can provide our artists with one or more reference images that approximate your desired design. On the other hand, if you are uncertain about your game’s specific look but know the atmosphere you want it to have, an art brief is all it takes for our artists to start conjuring up concept art ideas.

Step 2: We will create concept art propositions for your game through rough sketching.

The next thing we will do is draw rough sketches of concept art ideas you can choose from. Using Adobe Illustrator, Paint Tool SAI, Clip Studio Paint, and Adobe Photoshop, our artists will make concept art propositions based on the reference images or art brief. When you’re satisfied with one of the concept art propositions, we will proceed to the third step.

Step 3: It’s time to finalize your concept art with color rendering.

In this stage, we will add vibrancy to your concept art of choice. Once you’ve chosen the sketch you’re satisfied with, our artists will polish the sketch. Then, we will turn it into the eye-catching and vivid concept art that’s fitting for your game. We will also add the finer details needed to bring your concept art to life.

Image credits to Pexels

Advantages of Contracting with an Outsourcing Firm for Concept Art Ideas

Good Communication Skills

As you determine the perfect concept art for your game, you need to allow some room — although little — for error. Great artists make time for great designs, so in a professional setting, the communication aspect between the client and the artist is utterly important. Good communication will increase the likelihood of artists capturing the type of art their clients want to see.

With NarraSoft, you can easily communicate to our artists the artistic vision you have for your 3D or 2D game. Our project head will ask the right questions that will guide you in walking us through the style you envision for your environment, characters, and objects. 

Affordable Pricing 

Pricing is a huge consideration for gaming businesses, especially for startups. Developing a game from scratch requires a lot of building blocks, such as software, manpower, and time. And these factors can be costly. By partnering with NarraSoft, you get to have a team of dedicated artists who are capable of rendering concept art because of their years of experience in this specific task. 

Additionally, if ever you decide to enlist our artists to also develop all of your game’s 2D or 3D assets, you won’t have to spend time finding people who can create a full-blown world in your game — and even then, the price will still not be an issue.

Software Expertise

Having good tools to generate your game’s concept art can elevate the quality of its design. But testing different types of software and training new artists might not be worth your time. This is why expertise in using game design tools, as well as the flexibility that will enable artists to learn new software, will expedite the process of concept art creation.

At NarraSoft, the strength of our concept art ideation process lies in its simplicity. We have tried-and-tested tools, which include Adobe Illustrator, Paint Tool SAI, Clip Studio Paint, and Adobe Photoshop, which make this stage in the game development easy to accomplish. Moreover, because we use these specific tools to generate concept art ideas, our artists have mastered these tools over time.

But if you have a specific design program in mind, our artists can easily adapt to whatever your preference is, as we had with our previous clients.

In Summary

The secret to getting the perfect set of concept art ideas for your 3D or 2D game is simple. It’s outsourcing this stage of your game development project to a business process outsourcing (BPO) company with years of experience developing concept art.

But BPO companies differ in their concept art creation process. And at NarraSoft, we’re transparent about the way we work. Partnering with our company, you will quickly solve your concept art problem through our simple yet effective process:

Step 1: Your company provides us with reference images or an art brief.

Step 2: We will create a set of rough sketches you can choose from.

Step 3: We will finalize the concept art by adding color to your chosen design.

You can expect a multitude of advantages by working with NarraSoft’s artists for your concept art design, including:

  • Great communication to hasten the process;
  • Affordable pricing for your business; and
  • Effective tools for creating your concept art.

NarraSoft’s outsourcing services range from project development to clerical work execution. You can expect services involving data entry, technical support, 3D art creation, software development, and so many more. If you’re interested in outsourcing to NarraSoft, send an email to sales@narrasoft.com!

Justine Jordan

Justine Jordan

Justine Jordan is a content and copy writer. She has written for a popular business daily in the Philippines and for various startups across the globe before transitioning to work for NarraSoft. She graduated cum laude from the University of the Philippines-Diliman with a bachelor's degree in journalism.